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Why Order From Pedal & Chain?

Why Order From Pedal & Chain?

So Pedal & Chain... who are we and why should we provide you with a set of electric wheels? Read on to find out who we are, what we do and why you can trust us to provide you with your new favourite way to travel.

Humble beginnings..
It all started with a bunch of passionate people who loved bikes, who wanted to help the environment and had a desire to make a positive difference.

We’re not just your regular bike shop. We’re fuelled by passion, focused on quality and dedicated to inspire. Pedal & Chain was founded to make a difference, not just to the environment, but to people too!

Behind the scenes of Pedal & Chain are an enthusiastic and ambitious team here to help you start your electric bike journey. Our HQ is in the picturesque rolling hills of Shropshire, UK. A total haven for bike riding…if we’re not helping our customers, that’s where you’ll find us!

We want to ensure our passion is delivered through the service we provide to our customers. That’s why we can list 10 reasons to buy an electric bike from Pedal & Chain.

1) Charity Donations

We have woven purpose into everything we do at Pedal & Chain. We don’t want to be just another bike shop, we are determined to make a difference to our environment. We have an opportunity to leave this world in a better place than when we found it so we’re going to do everything we can.

10% of our profits generated by electric bike and electric scooter sales will be donated to Sustrans via Work for Good.

With every order of an e-bike or e-scooter through Pedal & Chain, you are contributing to the brilliant work Sustrans are doing.

Who are Sustrans?

Sustrans are the UK charity making it easier for people to walk and cycle. The work they do creates healthier places and happier people. This aligns perfectly with our mission to enable people to be kinder to themselves and the planet.
They are custodians of the National Cycle Network, a UK-wide network of traffic-free paths for everyone, connecting cities, towns and countryside, loved by the communities they serve.

A shocking 50,000 people a year die prematurely in the UK from exposure to the poor air quality on our busy city streets. Cars internally recirculate the pollution giving their occupants a double dose! Cyclists have much less exposure and an e-bike rider using quieter roads has practically none.
Sustrans brings people together to create places with clean air and green spaces, where friends and facilities are just a short walk away.

We are supporting their cause to create cities and towns where everyone can thrive without having to use a car.

2) First Class Aftercare

It’s important that you can shop with confidence when you purchase an electric bike. We know that it is crucial that our customers are covered if there are any defects with their electric bikes. That’s why we ensure warranties on every electric bike we offer. This gives you the peace of mind that you will receive an e-bike in perfect working order, and if it’s not, you’ll be covered.

The length of warranty differs for each brand of electric bike, you can find out details on the product pages for every bike. If you have any questions about a warranty, don’t hesitate to get in touch.

3) 7-Day Friendly Customer Service

When buying a new electric vehicle, we know it’s important to feel like you’re in safe hands. That’s why we have customer service representatives available to our customers 7 days a week! If you have any questions or queries at all, we’ll be happy to help.

There are several ways to get hold of us. Go ahead and call, email or send us a message. We're here to help you find the perfect electric bike to suit your needs. We're a team of passionate cycling enthusiasts so you’ll be in safe hands. Find all our contact details on our CONTACT US page.

Our customer service team will also be happy to give you up to date delivery information so that you can be sure of exactly when your order will be arriving. Also, we will have an answer for any questions you may have. There are no stupid questions so go ahead and ask us what you need to know!

4) Cycle To Work Schemes

How does a 32% - 47% discount off your electric bike sound? How about spreading the cost over 12 months or more at no extra charge?

Well that is exactly what a Cycle To Work scheme allows you to do!

We are official retailers for 5 cycle to work schemes:

  • Green Commute Initiative
  • Halford’s Cycle To Work
  • Cyclescheme
  • Bike 2 Work
  • CycleSolutions

If your employer is signed up with any of these schemes (or is willing to sign up), then you can purchase any of our electric bikes through the scheme.

Find out more details about the cycle to work scheme HERE or CONTACT US for more details.

5) Free E-Book With Every Order

We want our customers to feel confident as soon as they ride their new electric vehicle for the first time. That’s why we send every customer a free e-book with every order!

The e-book covers all the essentials for owning an electric vehicle from maintenance to insurance and all the interesting facts in between!

6) Free 14-Day Cycling Insurance

We want you to be able to start riding your new e-bike straight away, and worry-free.

All new bikes purchased from Pedal & Chain qualify for 14 days free insurance covering your bike for accidental damage and theft. If something happens, Bikmo will replace or repair your bike.

You have no commitment to stay insured at the end of your 14 days free, however customers of Pedal & Chain are able to benefit from a large discount off the full policy. Bikmo will apply a 25% discount for electric bike owners and if you use code: pedalandchain at checkout you will receive a further 5% off.

Find out more about our 14-day free insurance offer HERE.

We have also written an article on why you should consider taking out electric bike insurance. Find that HERE.

7) Best Price Guaranteed

To put it simply, we guarantee that you cannot find our products at a better price anywhere.

We make sure we provide our customers with the best price possible because we want to make a difference to as many people as possible. Nobody wants to pay more than they need to!

Our mission is to enable people to be kinder to themselves and the planet by providing sustainable travel. The way we achieve this is by getting as many people out of cars and onto an electric vehicle. We don’t want prices to get in the way.


8) Free Education

We believe that if our customers are more informed when they buy, they will be more likely to choose the best electric vehicle to suit their needs. Then they can focus on getting the most out of it.

All of these great resources for free!

Find all our free education HERE.


9) Personalised Recommendations

When it comes to buying e-bikes and e-scooters there's a lot to choose from. Also, there’s lots of terms and jargon that you may not be familiar with and it can be overwhelming. If only there was an easier way than scrolling through endless websites and products.

Well there is an easier way!

Our specialist team has put together a simple questionnaire so that we can do the hard work for you. It'll only take a few minutes and will save you hours of searching time.

Get your free product recommendations HERE.


10) We Can Offer An Extensive Range

We are an official retailer for 20+ electric vehicle brands! This means we can offer a large range of electric bikes and scooters with the perfect one out there for everyone. Whether you’re looking for a casual weekend ride along the canal path or a serious downhill adventure, we’re confident that we can offer a bike to suit YOU!

Here’s some useful links to get you started and give you some inspiration:

All Electric Bikes
All Electric Scooters
Electric Bike Conversion Service

Electric Mountain Bikes
Fat Tyre Electric Bikes
Commuter Electric Bikes
Folding Electric Bikes
Step Through Electric Bikes

Hopefully, now you now know plenty of reasons to start your electric journey with Pedal & Chain. We want to do everything we can to make buying your new electric vehicle an enjoyable experience.

If you have any questions about anything mentioned in this blog, feel free to contact us at

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